TGIT

TGIT! Looking forward to a fun, and beautiful weekend...Good: This is an [creative genius] ad in one of my People/US Weekly/other gossip mag that clouds up my brain weekly.
Great: It was a functioning Scratch & Sniff. Again, marketing genius, as everyone knows that it is nearly impossible to not “Scratch & Sniff” something that says to do so.
TGIT: I scratch and sniffed in the check-out line at the grocery store. Yes, I felt aflutter, as all of those commercials accurately portray.

TGIT!